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Concept studies

Interactive experiences,
inside real websites.

Independent concept directions showing how RevealCraft experiences can adapt to an existing brand, website and customer journey.

These are independent concept directions created by RevealCraft. They are not affiliated with or commissioned by the businesses shown.

  1. Automotive Detailing · New York

    New Era Mobile Auto Spa

    Dull Finish to Deep Gloss

    Current site

    The current New Era Mobile Auto Spa homepage: the navy masthead and navigation, the Mobile Detailing At Its Finest hero with their service van, and the Mobile Detailing Packages section with the Base and Signature panels below it

    RevealCraft integration

    The New Era Mobile Auto Spa homepage with the RevealCraft interactive hero integrated: their masthead and navigation above, the reveal stage beside the headline, and their detailing packages below

    Why this integration works

    1. Built around the existing brand

      Keeps the business identity and website context intact.

    2. Interactive transformation

      Visitors uncover the detailing result themselves.

    3. Developer-ready integration

      Designed to fit the existing website structure.

    Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

  2. Custom Home Builder · Pennsylvania

    Woodhaven Homes

    Blueprint to Built

    Current site

    The Woodhaven Homes homepage as it is today: their logo and navigation, a photographic hero, and the Our Goal Is Simple section below it

    RevealCraft integration

    The same Woodhaven Homes homepage with the RevealCraft interactive hero in place of the photograph: an architectural elevation resolving into the finished house, with their navigation above and Our Goal Is Simple below

    Why this integration works

    1. Built around the existing brand

      Preserves Woodhaven's existing brand and website structure while upgrading the first impression.

    2. Visualizes the future home

      Turns the design-to-build journey into an interactive reveal customers can understand instantly.

    3. Developer-ready integration

      Designed to slot into the existing homepage structure without rebuilding the entire site.

    Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

  3. Interior Design · Los Angeles / Ventura

    C.J. Holstrom Design Contractor

    Rendering to Finished Interior

    Current site

    The C.J. Holstrom Interior Design page as it is today: their masthead, dark red navigation, and a portfolio of Pasadena Showcase House photographs and renderings

    RevealCraft integration

    The same C.J. Holstrom Interior Design page with the RevealCraft interactive module inside the Renderings section: the kitchen rendering resolving into the finished interior, with their masthead, navigation and portfolio band unchanged

    Why this integration works

    1. Built around the existing website

      Preserves the current C.J. Holstrom visual identity and portfolio structure.

    2. Turns a rendering into an experience

      Visitors actively reveal the finished interior instead of viewing a static drawing.

    3. Developer-ready integration

      Designed to upgrade a specific portfolio module without rebuilding the entire website.

    Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

  4. Solar Installation · Petaluma, California

    Sun Solar Electric

    Roof to Solar

    Current site

    The Sun Solar Electric homepage as it is today: their yellow contact strip, masthead, green license bar and a static hero photograph of an installed array

    RevealCraft integration

    The same Sun Solar Electric homepage with the RevealCraft interactive hero in place of the static photograph: a bare residential roof the visitor upgrades to a finished solar array, with their contact strip, masthead and license bar unchanged

    Why this integration works

    1. Shows the installation visually

      Customers instantly understand what changes on their roof.

    2. Fits the existing site

      Upgrades the first impression without rebuilding the whole website.

    3. Improves conversion clarity

      Makes solar installation feel tangible, simple and trustworthy.

    Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

  5. Packaging Design & Supply

    LA Custom Packaging

    Plain to Branded

    Current site

    The current LA Custom Packaging homepage: navigation, and a hero carousel headed Custom Rigid Boxes with a photograph of a black box.

    RevealCraft integration

    The RevealCraft packaging presentation in place: the stage title, the finished package on a light studio ground, and the four-step track reading Form, Color, Brand, Explore.

    Why this integration works

    1. Shows the product being made

      Bare board, then the base coat, then the identity — each arriving on one box that never changes shape.

    2. Answers the obvious question

      What do the sides and the back look like? The visitor turns the pack and finds out.

    3. Replaces one band of the page

      It runs in its own area and hands over control when it finishes. Everything around it stays put.

    Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.