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RevealCraft concept direction for New Era Mobile Auto Spa

Independent concept studyAutomotive Detailing · New York

New Era Mobile Auto Spa

Dull FinishDeep Gloss

Paint correction and ceramic coating are sold on a visible change in a surface — this concept explores making that change the homepage interaction itself.

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

Visit New Era Mobile Auto Spa

Current homepage vs RevealCraft integration

Current digital presence

The current New Era Mobile Auto Spa homepage: the navy masthead and navigation, the Mobile Detailing At Its Finest hero with their service van, and the Mobile Detailing Packages section with the Base and Signature panels below it
  • The first screen establishes mobile detailing, but not the standard of finish the work achieves.
  • Paint correction and ceramic coating sit alongside promotional elements rather than being shown.
  • The result arrives after the packages, once the visitor has already decided how much to read.

RevealCraft integration

RevealCraft concept direction for New Era Mobile Auto Spa
Same business, same site identity — one band of the homepage replaced. The packages, pricing and booking below it stay exactly as they are.

Try the concept

See the finish transform.

Move across the frame. The same interaction sits inside New Era Mobile Auto Spa’s own homepage on the live integration — their header above it, their packages and pricing below.

See the live integrationOpen the full automotive reveal

Why it fits

  1. Show the result first

    Paint correction is a visual service. Letting the finish communicate the value puts the outcome in front of the visitor before they reach packages and pricing.

  2. Match the service tier

    A premium detailing service benefits from a first impression that feels as considered as the work being sold.

  3. Built around the business

    Vehicle imagery, typography, copy, colors and call to action can be adapted to the company and integrated into the existing site.

For your business

Imagine this built around your own product.

RevealCraft adapts the interaction, imagery, typography, copy and call to action to fit the business — without requiring a full website rebuild.

Start a custom revealExplore more use cases

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.