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RevealCraft concept direction for Sun Solar Electric — the finished rooftop array the reveal resolves to

Independent concept studySolar Installation · Petaluma, California

Sun Solar Electric

RoofSolar

A solar installer already opens on a photograph of a finished array — this concept explores letting the visitor put that array onto the roof themselves.

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

Visit Sun Solar Electric

Current homepage vs RevealCraft integration

Current digital presence

The Sun Solar Electric homepage as it is today: their yellow contact strip, masthead, green license bar and a static hero photograph of an installed array
  • The first screen already shows a finished array, so the upgrade is stated rather than demonstrated.
  • Nothing on the hero connects the panels to the roof a visitor actually has.
  • The opening image is something to look at; there is nothing on it to do.

RevealCraft integration

RevealCraft concept direction for Sun Solar Electric — the finished rooftop array the reveal resolves to
Same business, same site identity — one band of the homepage replaced. The packages, pricing and booking below it stay exactly as they are.

Try the concept

See the finish transform.

Move across the frame. The same interaction sits inside Sun Solar Electric’s own homepage on the live integration — their header above it, their packages and pricing below.

Why it fits

  1. The roof is the product

    What an installer sells is a change to one plane of a building. Letting a visitor bring that change on themselves shows the work rather than describing it.

  2. The before already exists

    Every job starts from a roof without panels and ends with one that has them. The interaction runs on the pair an installer photographs anyway.

  3. One band of the page

    The contact strip, the navigation, the license bar and every section below the fold stay exactly as they are; only the opening image answers to the pointer.

For your business

Imagine this built around your own product.

RevealCraft adapts the interaction, imagery, typography, copy and call to action to fit the business — without requiring a full website rebuild.

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.