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RevealCraft concept direction for C.J. Holstrom — the finished kitchen the reveal resolves to

Independent concept studyInterior Design · Los Angeles / Ventura

C.J. Holstrom Design Contractor

RenderingFinished Interior

A design build firm sells a room before it exists — this concept explores letting one rendering in their portfolio resolve into the finished interior under the visitor's hand.

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.

Visit C.J. Holstrom Design Contractor

Current homepage vs RevealCraft integration

Current digital presence

The C.J. Holstrom Interior Design page as it is today: their masthead, dark red navigation, and a portfolio of Pasadena Showcase House photographs and renderings
  • The renderings sit in the portfolio as flat images, alongside the finished photographs.
  • Nothing on the page connects a drawing to the room it became.
  • The visitor reads the portfolio; there is nothing on it to do.

RevealCraft integration

RevealCraft concept direction for C.J. Holstrom — the finished kitchen the reveal resolves to
Same business, same site identity — one band of the homepage replaced. The packages, pricing and booking below it stay exactly as they are.

Try the concept

See the finish transform.

Move across the frame. The same interaction sits inside C.J. Holstrom Design Contractor’s own homepage on the live integration — their header above it, their packages and pricing below.

See the live integrationOpen the full interior reveal

Why it fits

  1. The drawing already exists

    An interior firm produces a rendering for every room it builds, and photographs the result. The interaction runs on the pair the practice already creates.

  2. The rendering is the promise

    A client is being asked to trust that a drawing becomes a room. Letting a visitor bring the finished space through the drawing shows that step rather than asserting it.

  3. One module of one page

    The masthead, the navigation, the portfolio and the rest of the site stay exactly as they are; a single rendering slot answers to the pointer.

For your business

Imagine this built around your own product.

RevealCraft adapts the interaction, imagery, typography, copy and call to action to fit the business — without requiring a full website rebuild.

Start a custom revealExplore more use cases

Independent concept direction created by RevealCraft. Not affiliated with or commissioned by the business.